TIME TO WIN
The mark people chose
The national sportswear and equipment brand of Uzbekistan.
2019
The mark is born. A symbol made of pictograms from different sports quickly catches on with athletes and fans.
2020
Market research confirms it: people recognize the mark and trust it.
2021
The mark is named 7SABER and the brand launches in Tashkent. Uzbekistan’s delegation at the Tokyo Olympics wears 7SABER.
2022
7SABER kits out Uzbekistan’s delegation at the Beijing Winter Olympics.
2023
Sports equipment joins the line-up.
2025
7SABER becomes the kit supplier of the Uzbekistan national football team, the side that reached the World Cup for the first time in its history.
SABER balls
The next chapter of a story that began on Olympic and football fields. Balls for football, futsal, volleyball, basketball and handball, made for training, school, the street and the game.
Shop the catalogSABER in motion
Our balls on the pitches and streets of Tashkent. Turn the sound on in any video.
Our story
In 2019 a mark appeared, built from the symbols of different sports. Nobody promoted it: sports organizations used it freely, and athletes and fans made it famous.
In 2021 the mark got its name: 7SABER. The name and the visual identity were developed by the INSTID identity institute in London and the GRANDPR agency in Tashkent.
Today 7SABER dresses Olympians, Super League clubs and the Uzbekistan national football team.
- 2019
- the year the mark was born
- 2
- Olympic Games in 7SABER kit: Tokyo and Beijing
- 2026
- the World Cup Uzbekistan’s national team goes to in 7SABER
Our values
For everyone who plays
An Olympian, a schoolkid and friends in the yard all take the game seriously. We make gear for every one of them.
The power of sport
Our mark is built from the symbols of different sports, and athletes and fans are the ones who made it famous.
Proud of Uzbekistan
We stand with the national teams at the biggest events and represent the country alongside them.